By bringing Crimson’s historic data, advanced AI, and machine learning together with Brandwatch’s fast and flexible data handling and user interface, we are going to build something exceptional. This is a defining moment for us and for our industry. In the meantime, both platforms will also deliver their own improvements and roadmaps so there’ll be no hint of stagnation. We’ll be working out the integration timeline over the coming weeks and will share it with all our customers. The product integration vision is the driving force behind this merger and we are convinced that the combination will be a win for everyone. Product integrationīoth products will continue to be run independently, but the plan is to combine them into one platform utilizing the best of both. We will move forward under the company name of Brandwatch and a blended leadership team drawn from both organizations. Today, I’m delighted to announce our merger with Crimson and welcome them to Brandwatch. The best of which has always been Crimson Hexagon. Innovation has also been driven by other players in our field. And that wasn’t the first time she said it, either. One of our favorites said to me earlier this year “we like you guys a lot but the minute you stop being the best solution out there, we’re going to move”. We’ve been lucky enough to work with some of the smartest minds at the world’s best known companies and our customers have constantly challenged us to improve. They’re using our insights to build a deeper understanding of their consumers to improve their businesses. Our customers are now embedding the data we analyze in more teams across their organizations. Since then social media and social listening have evolved – a lot. You may not be on social media but that doesn’t mean people aren’t talking about you there. 12 years ago we started a business that helped brands understand what was being said about them online.
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